As a business owner, you’ll want to present the best possible look to the world. Your business is your passion and how you make a living. It’s also a source of great pride. If you own a business, you’ll want to do all you can to show it off properly. Keeping your signage in good order and well maintained can do all of these tasks.
Advertising Your Business
Advertising is the lifeblood of any successful business venture. Your signs are the best form of advertising you can have around. You benefit greatly when you have signs that are clearly visible. Your signs should be in good working order at all times. This will ensure that your work can be seen by all of your clients. It will also ensure that you are presenting a professional look to the world around you. That will keep everything in order and show you are someone who cares about all of those little and yet important details.
These are signs that provide the best form of advertising. They are you in a single sign. You want them to look good because it will help make your entire business look good. Keeping them clean means you’re paying close attention to presenting the kind of professional façade you need to present to any possible clients. When people see these signs, they see what you have to offer. This is the first impression you are making on the world. You want to make it a good one in every way for everyone who might see your business the second it flashes before their eyes.
Even when the sun sets, many companies are still in business. Companies tend to be around all hours of the night. A company owner might also choose to do business early in the morning. These are all times of the day when the light might be fading. That can make it harder to see what is going on. It can also make it harder for a client to find your business. You want to do all you can to ensure they can locate your business. This is particularly important during the darker hours when people can easily become lost.
The clean sign that is well maintained is one that will invite people to come to your business. A well lit sign means that all someone has to do is look up and they can see the sigh to your business. That means that people are more likely to come to your business when you’re open. It also means they are happier to be there as they know you’re doing your best to make it easier for them to find you right now. You’re doing all you can to provide for their needs with a sign that is easy to see.
Business to Business Services
Many companies do business with other companies. They have suppliers who they rely on to deliver things. They might also have someone who does things such as cleaning the spaces when the workers have left the building. Good signage can help with this process. An effective sign that is clean and well lit indicates to another business they and anyone they have with them are in the right place. That makes it possible for them to do business with you right now. For example, if they are going to supply you with materials you need to make ladies dresses, they don’t have to worry about dragging the materials with them everywhere.
When you put up signs, your business partners can find you without a problem. They don’t have to spend lots of time in the vicinity trying to figure out where you’re located. They’ll be at your door as agreed upon. You can know they’re there and be ready to greet them when they show up.
New customers need to figure out where you are before they arrive. A good sign can indicate exactly where you are to all potential clients. That means you are likely to have a stream of visitors at your business. That will help you expand your business. It allows you to show what you can do to clients who have never met with you before.
A good company needs to be as professional as possible. They need to show off why they are a trusted source. People tend to notice when something is just slightly amiss. Companies that have well maintained signs are those that indicate a flair for all the details that people want. These are companies that show they are on top of things and ready to welcome clients from the very start.
Visible From a Distance
As potential customers drive, they are paying attention to the road as well as what is on it. They will notice a company with good signage. They will likely consider stopping by that company if they need something. For example, if people are on a long road trip, they might want a space where they can grab a bite to eat and get gas. When the company has signs that are well kept, this is where they are likely to stay. A well maintained sign says come on by and stop in here from a distance.
What You Can Do
The sign also says this is one company run by people who really care about their work. It’s a sign that says this is one company that is on top of it all. They say this is a company that can pay close attention to a client’s needs very well. The company with good signage is also a company that can make it clear they are ready to meet anyone’s needs and do so in a truly professional manner. The sign is their calling card to the world. A good sign that is clean and well lit is one that exudes pride in their work.
If you have a business, your business signage is one of the most important assets on the property because it attracts people to your presence and the types of services or products for which your brand is known. However, as is the case with any outdoor item, your sign will get covered in dirt, leaves, or even bird excrement. Consequently, cleaning it will become your top priority.
That said, many companies do not make cleaning a top priority as they might want to focus on sales, or they might want to ensure production continues uninterrupted. However, this is faulty thinking because websites provide digital businesses ongoing passive income, your business signage is a hard working, passive salesperson in that it never sleeps, and you do not have to do anything for it to bring in new or repeat business. Basically, to keep this part of your sales force happy and performing at a rate that will keep your business in the so-called red, all you have to do is understand that not cleaning it will cost you money over time.
Of course, if you do not know how to clean it, there are a variety of strategies to help you protect your brand and continue making a good impression on people who want the products you are dedicated to selling.
1. Clean it regularly
Regular scrubbing and clearing your sign of brush, debris, or dirt will help your sign give customers an idea of how orderly and attentive to detail you are. For instance, if you allow dirt to gather along the symbol of your business, customers will naturally infer that you are not detail minded and that you will often cut corners to save money.
Cleaning signs regularly, however, will cause your customers to feel immediately at ease, knowing that your business is very detailed minded and that the products they buy and the services they subscribe to are the best. Although your products and services might not be any better or worse on a day your sign is clean versus on a day when it is dirty, the dirt creates subconscious prejudice against you and your business. It speaks negatively about your employees and about the overall quality customers might want.
However, if you keep it clean and do so regularly, your customers will similarly feel as if your business is equal to having a good day. This aversion to dirt and desire for cleanliness is evolutionary and impacts people on an emotional level. Ensuring your sign is regularly sparkling and inviting allows you to subconsciously communicate that your customers will be taken care of.
2. High pressure
Unlike small residential signs, a business sign must communicate to customers far away. As a result, the sign has over-sized letters, shapes, and symbols. These can create massive cracks that will collect leaves and dirt. Birds or animals might make small nests in these crannies. Although you might think people cannot see the dirt within these cracks, the dirt will actually create a type of ambient occlusion, which is to say, it will create a shadow in and around the letters of the name of your business. At a distance, this darkness will appear dingy and uninviting. Worse, you cannot simply take a rag to this type of grime.
Instead, you should use a high-pressure washer capable of delivering 800 psi to 1,500 psi. Such pressure can easily get down into cracks and loosen dirt. The high pressure will also be able to remove dingy layers of dust that will make your sign seem faded.
Using high-pressure water spray will also allow you to spray bolts and connectors. Over time, if you allow dirt to collect around bolts or connectors, moisture will eventually create rust. In addition to the rotten impression such a sign will make on just about everybody, the rusting bolts will eventually need to be repaired or welded. This type of upkeep can be expensive as it takes a sign company with a ladder truck to fix the sign.
3. Professional services
In the same manner that your business sign is oversized and difficult to clean, it is also probably positioned between 10 feet and 20 feet or higher in the air. At these heights, cleaning your sign can be dangerous. Even if you are able to safely clean it, it might take you a long time, which can eat up the amount of attention you can pay to all of your needy customers.
The best way to save time and the revenue you will lose by cleaning a sign is to hire professionals. Professional cleaning services have already invested in the equipment that your sign will require. They have also already become skilled at cleaning signs at heights of up to two stories. Consequently, the money you pay for a cleaning contract will be less money per month than the money you lose by not cleaning the sign or by attempting to clean it yourself.
4. Squeegee for the windows
Some businesses have two signs, and one of the signs might be the letters that are stenciled across your store’s window. For cleaning windows, your absolute best friend is the squeegee.
A squeegee can help you because it captures the water that runs down your window. In doing so, it prevents streaking, which can look filthy to customers walking into your business. For customers walking past the window, this type of window makes window shopping impossible, and the customers may never return because they will opt for a business that feels clean.
A squeegee can also collect dirt residue stuck to the window. Finally, the soft rubber will not tear the painted letters of your business name.
5. Equipment to increase safety
To maintain a safe environment for you or for your employees, you will need the proper equipment. If you do not have the proper cleaning equipment, you can end up creating a situation that requires you or your employees to lean too far out or to reach too high into the air.
To combat this, you should have the following items.
- long-handled squeegee
- short-handled squeegee
- power washer
- spray bottle
- glass cleaner